Former HP Exec Matthew Smith is New VP of Sales and Marketing for Samsung’s Printing Group
Samsung Electronics America announced the hire of Matthew Smith as vice president of sales and marketing for its printing solutions business group. Smith joins Samsung as a member of its Enterprise Business Division leadership team, where he will be responsible for managing B2B sales, fostering channel relationships, and driving market share growth for the Samsung print business.
Smith’s responsibilities will focus on driving sales and market share growth for the Samsung Printing Solutions business. He will also serve as conduit for Samsung’s channel partners, tasked with ensuring alignment on business objectives and facilitating an understanding of the needs of this business area.
Among Smith’s first major initiatives is a B2B marketing campaign showcasing how to “do it all by doing less” utilizing new technologies in Samsung’s ProXpress line, including NFC mobile printing, other mobile printing solutions, and one-touch eco mode. For more on the campaign, visit Samsung here.
Prior to Samsung, Smith was responsible for channel marketing, marketing development, and communications for Print and PC for the United States and Canada at Hewlett-Packard. He is a graduate of Purdue University and holds an MBA from Kellogg School of Management at Northwestern University.