Laser MFP Sales Show Healthy Gains in Western Europe
U.K.-based market-research firm Context reports that despite an overall drop of -4 percent in printer-hardware unit sales in Western Europe in 2013 compared to 2012, laser-MFP sales bucked this trend and grew 8 percent over the same period.
All other imaging categories saw sales decline in Western Europe during 2013 according to Context. Inkjet MFP unit sales fell 3 percent, laser single-function printers (SFPs) sales fell 9 percent, and inkjet SFPs sales fell 12 percent.
The Context report notes that in many of the markets, printer-hardware sales in all categories combined were in single-digit decline. However, there were a few exceptions, with France recording positive 5 percent year-over-year growth in all imaging categories (with the exception of inkjet SFPs), while Belgium (+8 percent) and Ireland (+1 percent) showed positive sales growth too.
“The growth in France was driven mainly by the laser MFP category, where Samsung recorded a 13 percent increase in sales driven by color printers in this segment,”said Zivile Brazdziunaite, Imaging Market Analyst at Context. “Demand for Samsung’s A3 and A4 MFPs that feature the Web-based XOA (extensible Open Architecture) Embedded open platform, which allows for increased productivity and savings in operational costs, further strengthened the company’s position in the business market.”
Hewlett-Packard and Samsung showed -6 percent and -5 percent year-over-year declines of overall printer-hardware sales in 2013, while Canon and Brother saw an impressive +28 percent and +15 percent growth for the same period. Kyocera and Xerox sales stayed stable. Oki, Ricoh, and Dell recorded double-digit positive growth.
Year-over-year sales-unit growth (percent) for 2013 versus 2012 by country:
Germany: -5 percent
United Kingdom: -8 percent
Italy: -3 percent
France: +5 percent
Spain: 0 percent
Switzerland: 0 percent
Austria: -10 percent
Belgium: +8 percent
Ireland: +1 percent
For more information on Context, visit the company here.