Ricoh Seeks to Grow its Direct Presence in Emerging Markets, Acquires Distributor in Turkey


A man walks in front of the headquarters of Ricoh Co in Tokyo May 26, 2011. REUTERS/Toru Hanai

Ricoh reports that the business of Saral Buro Pazarlama Limited Sirketi, Merkezi (Saral), a distributor in Turkey, has been acquired by Ricoh Turkey Baski Cozumleri Limited Sirketi (Ricoh Turkey). The acquisition is a part of Ricoh’s overall strategy to grow its direct presence in key emerging markets globally. The investment is also a part of Ricoh’s long-term vision to grow its core business; it says the acquisition will create many new, mutually beneficial opportunities for employees to share best practice approaches across the EMEA (Europe, Middle East, Africa) regions.

Saral brings more than 20 years’ experience supplying office equipment in Turkey. Combined with Ricoh’s expertise, Ricoh says the companies will build an even stronger unified team that will work closely with businesses in the region to support their document management needs.

Saral and Ricoh have been business partners for many years; according to Ricoh, Saral’s expertise strongly complements Ricoh’s existing office-equipment portfolio while Ricoh will enable Saral’s clients to have increased access to its document-services expertise and portfolio that includes its core printing technologies and unified communications. The strategic and operational fit also provides a unique partnership to grow Ricoh’s presence in Turkey and contribute to growing the overall market demand for digital office and production-printing solutions in Turkey. At the same time, Ricoh says it is still committed to its dealer channel.

Akira Oyama CEO at Ricoh Europe commented, “We are excited to welcome the Saral employees to the Ricoh Group. Saral employees are already familiar with Ricoh products and services which will ensure that together we can focus on enhancing the value we will bring to businesses in the region, while at the same time ensuring a seamless transition and business as usual for our customers.”


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