Gregory Lee is New President of Samsung’s North American Headquarters

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Samsung Electronics has announced the appointment of Gregory Lee as president of its North America Headquarters (NAHQ) in addition to his role as president of Samsung Telecommunications America (STA), effective immediately. In his new role, Lee is responsible for overseeing Samsung businesses across all offices in North America, which include Samsung Electronics America, Samsung Telecommunications America, and Samsung Electronics Canada, while still leading STA’s mobile business operations and strengthening its positions in the smartphone and wireless markets in the United States.

Lee became president of STA in Dallas five months ago and served as president of Samsung’s Southeast Asia and Oceania Headquarters for the three and a half years prior to that. His previous role was global chief of marketing in the Samsung Electronics Headquarters in South Korea. Lee will now lead Samsung business management across North America.

NAHQ’s outgoing president and CEO YK Kim will return to South Korea as the advisor to the Global Marketing Operations at Samsung Electronics’ headquarters. During Kim’s nearly three-year leadership of NAHQ, Samsung became Interbrand’s top 9th most valued brand, achieved significant business gains, and expanded its philanthropic efforts.

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