Toshiba Debuts MFP with Erasable Toner, New Digital Signage, at Annual Dealer Meeting


Toshiba America Business Solutions, Inc. reports that nearly a thousand sales professionals, end users, media and analysts attended its annual technology showcase, LEAD 2013, held November 13-14 in Orlando, Florida.

The theme of this year’s two-day conference was “Touch the Future.” Recently named company president and chief executive officer Scott Maccabe led the conference with the first address, and spoke of the company’s favorable year-over-year revenue growth and vision to explore emerging product offerings.

Perhaps most notably, LEAD 2013 marked the launch of Toshiba’s digital signage brand, called Ellumina. The new product line is made up of two distinct platforms, Virtuoso and Experience Manager.

With interactive displays featuring touch-screen and gesture-controlled technology, Virtuoso is suited for an audience of one or a few. Toshiba says Virtuoso brings new life to content and deepens user interaction by allowing access to information in a way “like never before.” By combining the latest in interactive and display technologies, the firm says it’s ideal for such diverse markets as education, real estate, auto dealers, restaurants, as well as the hospitality/hotel industry.

Toshiba’s other digital signage platform, Experience Manager is a scalable solution for managing networked interactive media experiences.

By incorporating both live and pre-programmed content in a customizable platform, Toshiba says Experience Manager delivers targeted content by time, location, and demographic. Experience Manager is particularly suited for implementation wherever people congregate including: malls, airports, concert and sports venues, as well as in retail outlets.

“I am ecstatic that a record number of our dealers, end users and industry media and analysts were able to travel to Orlando to participate in LEAD 2013,” Maccabe commented. “The conference served as the perfect venue to visit with as many of our partners as possible to learn how we can best support their sales and marketing efforts.”

With access to 14 breakout sessions over the course of the conference, attendees gained insight from industry experts on such current topics as managed print services, cloud and mobile applications, security and the importance of an eco-friendly office.

By attending the conference’s product fair – open throughout the event – attendees obtained demonstrations of Toshiba’s latest and upcoming products. Wide interest was seen in Toshiba’s e-STUDIO306LP/RD30 (above), the world’s first MFP that uses erasable toner so that paper can be re-used – and new Ellumina digital-signage offerings.

“Toshiba’s new product offerings provide some unique customer benefits,” said Larry Jamieson, director of hardware and supplies


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