This Little Printer Goes to Market

U.K. design firm Berg Ltd. has just announced pre-ordering for what may be the world’s most novel printer, Little Printer, which begins shipping in October for  $259.00 (£199.00) to customers in the United States, Canada and Europe.

Little Printer is a thermal-imaging printer that doesn’t use ink or toner, but instead, prints on 2″ wide thermal paper (in black-and-white only). It’s not designed for printing on letter-/legal-size paper like most printers, as it measures just 4.25″ high x 3.30″ wide x 5.07″ deep. Instead, it’s a little similar to receipt printers found in stores. Unlike receipt printers though, it’s designed for printing from the Web via the included Cloud Bridge connector. The user plugs Cloud Bridge into their broadband router with the included Ethernet cable, which then wirelessly connects Little Printer to the Web.

The next step is to press the black button on top of the printer to print out a registration code, which is used to connect Little Printer to a BERG Cloud account – the user creates an account at, entering the printed registration code. They can then choose from which Web sources to print from (subscriptions), and also change their printer’s name to something easy to remember.

Currently available Web sources for subscriptions include Google, foursquare, U.K. newspaper, The Guardian, and Arup. Berg says more sources are on the way.  Users can either schedule printing of content, such as once daily, or print content by pressing the button on top of Little Printer. They can also give friends their Little Printer’s unique address, and those friends can then message the user, with Little Printer printing out their messages.

Included is:

  • Little Printer and power cable.
  • BERG Cloud Bridge connector.
  • 2EU power adapter heads.
  • 2 UK power adapter heads.
  • 2 US power adapter heads.
  • 1m Ethernet cable.
  • 3 paper rolls (including 1 installed).

Our Take

Little Printer is certainly one of the most novel printers on the market. The big drawback we see is price ($259.00 U.S.). For that price, you could buy yourself a color inkjet All-in-One that prints on up to 8.5″x14″ paper, prints on photo paper, and includes copy, scan and fax, and is also likely to include mobile printing.

On the other hand, there seems to be a huge amount of interest in Little Printer. Since Berg introduced it last November, its introductory video received half a million views in the first five days alone, and over 60,000 people signed up for news about it.


1 Response

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