Xerox Continues to Target Mobile Users With Addition of EFI’s Cloud-Based PrintMe Mobile Printing
Xerox will sell PrintMe, a cloud-based mobile printing solution from Electronics for Imaging (EFI), which will give users expanded mobile printing to Xerox MFPs from Internet-enabled mobile devices such as smartphones and tablet PCs, without downloading print drivers or other software, and without connecting to a network.
With PrintMe, users upload their documents to http://www.PrintMe.com or e-mail them from their mobile device to firstname.lastname@example.org. Print jobs are sent via the cloud to any Xerox MFP equipped with Xerox’s Extensible Interface Platform (EIP) open-development platform. A document ID code is then e-mailed to the user; the user enters this code at any Xerox MFP (or EFI PrintMe-enabled MFP), selects their document, and then prints it.
Xerox has its own Mobile Print solution, which it introduced last year, but it’s designed more for use within an enterprise or campus, as it requires a server running Xerox Mobile Print software. With Xerox Mobile Print, the user e-mails the print job to the enterprise’s server, which then e-mails the user a confirmation code that the user enters at a networked Xerox MFP’s control panel in order to select their job and print settings, and then print. In contrast, PrintMe is a cloud-based solution—print jobs are sent to the cloud (e-mailed to email@example.com or uploaded to www.PrintMe.com), and then can be retrieved for printing at a PrintMe- and Web-enabled MFP—making it easier for mobile users on the road to print to Xerox MFPs, and for providers, such as hotels (where PrintMe is often deployed), to provide mobile printing to customers.
Using PrintMe, users can print: Microsoft Word, Excel and PowerPoint files, Adobe Reader/Acrobat files, HTML files, PostScript files, Text files, and Bitmap, GIF, JPG, PNG and TIFF images.
Xerox will be selling EFI PrintMe through its direct sales, agents, resellers, and dealers, and via its Global Imaging Systems division.
Xerox earlier this week also announced a partnership with Cisco Systems that will enable Cisco to more easily provide Xerox’s Mobile Print, including integration of Xerox Mobile Print software into Cisco hardware for enterprises’ networks, which will also expand availability of mobile printing to Xerox systems.