Xerox Enables Ratings and Reviews for Desktop Printers, MFPs, at Xerox.com

Xerox Product RatingsLexmark does it, as does Hewlett-Packard, Brother, Epson, and Canon. Now Xerox is taking the plunge, and as of today, is enabling customers to rate and review its desktop printers and MFPs at its Xerox.com U.S. Web site. Enabling online customer reviews is not without its pitfalls of course, but research shows customers and end-users are increasingly relying on peer reviews, versus traditional television and print ads, when they make purchasing decisions, so peer reviews can be a powerful selling tool.  Rating and review guidelines can be found at http://www.office.xerox.com/printers/enus.html

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