How To Use Wirth Consulting Reports
Wirth Consulting reports can be used in a variety of ways. First, businesses, end-users and consumers can use them to identify the best imaging device for their application and budget. Second, manufacturers, vendors, dealers, and resellers can use Wirth Consulting reports as highly effective independent product endorsements.
As an independent evaluator of digital-imaging equipment, Wirth Consulting publishes three types of reports intended for use by end-users, manufacturers and resellers alike: Hands-On Test Reports, which contain tested productivity, and analysis of image-quality and ease of use for hardware and software; What You Should Know (WYSK) Evaluations; and Head2Head (H2H) Comparison Reports.
Following are suggestions on how to best use Head2Head Comparison Reports:
End Users
- First determine your price range.
- Are you looking for an MFP or Printer?
- Consult the Head2Head Comparison Report that best matches your device category.
Compare the Ratings Scoreboard, Cost Per Page and Total Cost of Ownership
to other devices within the same category.
- For more information and additional specifications, consult the device’s individual What You Should Know Evaluation.
- Make purchasing decision.
Dealers and Resellers
Dealers and resellers can also use What You Should Know Evaluations and Head2Head Comparison Reports to:
- Identify competitors.
- Assist in sales training.
- Assist in development of local marketing strategies.
- Promote your product with the reports' competitive Ratings, Cost per Page and Total Cost of Ownership.*
- Use reports as leave-behinds for potential customers.*
- Use as sales collaterals in store aisles.*
- Use as product endorsements in sales collaterals and on your Web site.*
*Requires purchase of distribution rights. Pricing information can be found here.
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Manufacturers/Vendors/Dealers
Equipment manufacturers, vendors and dealers can use What You Should Know Evaluations and Head2Head Comparison Reports for:
*Requires purchase of distribution rights. Pricing information can be found here.