HP Rolls Out Latest Officejet At Macworld
February 12, 2010 - Hewlett Packard unveiled the newest member of its color ink-jet Officejet family, the Officejet 4500 All-in-One Series, at the 2010 Macworld Conference & Exposition being held this week in San Francisco. The Officejet 4500 All-in-One series features color print, copy, scan and fax, wired or wireless connectivity, and starts at $99, making it one of HP's most affordable Officejets. It also features exceptionally low operating power consumption of just 17 watts. Wirth Consulting will shortly begin hands-on testing the system, which begins shipping in March.
According to Hatem Mostafa, vice president of the HP Imaging and Printing Group's Inkjet Business Solutions, the Officejet 4500's affordability and value-add features are expressly designed for helping small businesses, "HP believes in the entrepreneurial spirit and strives to create products that help customers turn their ideas into reality. By delivering an affordable, low-cost-per-page business printer and worldwide access to free marketing templates, we can help small businesses around the world affordably maximize productivity and successfully promote their brands.”
The new color All-in-Ones, which have a maximum monthly duty cycle of 3,000 pages, are compatible with Microsoft Windows (including Windows 7) and Apple Macintosh (including OS X Snow Leopard). Using media with the ColorLok logo will enable users to produce fast-drying documents that resist fading. HP is also making high-yield 901XL ink cartridges available; a 901XL black ink cartridge yields 700 pages, one of the highest yields among competitive ink-jet systems. The system also uses a tri-chamber 901 color cartridge rated to yield 360 pages.
Other specifications are as follows:
Draft print speeds are 28 (black)/ 22 (color) ppm; laser-comparable speeds are 6 (black)/4 (color) ppm. The system can produce a 4"x6" color photo in as fast as 71 seconds.
Standard print drivers include PCL 3 GUI and PCL 3 enhanced. Two versions of the system are available: one features a standard 10/100BaseT Ethernet interface, the other features WiFi 802.11b/g wireless connectivity.
Color Super Group 3 33.6 Kpbs fax is standard; PC fax is send only. Maximum scan size is 8.5" x 11.7".
Color scan is 48-bit, and optical scan resolution is up to 1,200 dpi.
Color copying is via either the flatbed platen or 20-sheet automatic document feeder. Copier features include: up to 90 copies, 25 to 400% reduction/enlargement, and fit to page.
The systems are equipped with a 100-sheet paper-input tray for paper up to 8.5"x14", but can accept custom media sizes from 3"x4" up to 8.5"x30". The 8.5"x30" capability will be useful for printing signs, banners, etc. Maximum media weight is 110 lb. index stock, and the system can print on 4"x6" photo stock up to 145 lb. Duplexing is manual.
The Officejet 4500 AIOs meet the U.S. EPA's standards for power consumption, and are Energy Star-qualified. As noted is an exceptionally low power consumption: a maximum of just 17 watts in operation, just 7 watts in both powersave and standby modes, and less than 1 watt in off mode.
Creative Studio for Business Expanded
HP also announced that it's expanded its Creative Studio for Business, which was originally only available to U.S. customers, so that customers in Australia, Canada, India, New Zealand, Singapore and the United Kingdom can now use these resources. Creative Studio for Business is an HP Web site that provides marketing help for small businesses, including free templates for creating marketing materials (such as business cards and brochures), help with creating a company logo and unifed marketing materials, etc. With the expansion, templates will now be available in local languages. HP says it will continue to expand Creative Studio for Business, and the expansion will eventually include countries in Asia and Latin America.