New from HP: Custom-Designed Shoes Created with HP 3D Printing and Scanning

When you think of Hewlett-Packard, naturally you think of printers and PCs, but soon, custom shoes made with custom HP 3D-printed components may soon be on your shopping list, with HP Inc. today announcing “FitStation powered by HP,” a new solution that provides custom-fitted and individualized footwear through via HP 3D-scanning, dynamic gait analysis, and HP 3D printing.

At the retail store, FitStation powered by HP first captures 3D scans of the customer’s foot, foot-pressure measurements, and gait analysis to create a one-of-a-kind digital profile of each foot. It’s the world’s first end-to-end solution that provides individual off-the-shelf shoe and insole recommendations, 3D-printed insoles, and individualized custom footwear. The system will use HP Multi Jet Fusion 3D-printing technology to manufacture a 3D-printed insole.

HP says its 3D scanner contains nine cameras to automate length, width and arch-height calculation “for a truly custom fit.”

“FitStation is a truly disruptive platform that will improve people’s lives and change the way people purchase footwear and shoe insoles,” commented Louis Kim, global head of Immersive Computing, Personal Systems at HP Inc. “We are reinventing the footwear shopping experience, bringing a level of customization and personalization never before seen. We are stitching HP’s capabilities in 3D scanning and 3D printing to bring this Blended Reality vision to life, and are working with leading partners within the footwear industry to develop this revolutionary platform.”

FitStation is producing the world’s first 3D-printed insoles made using 3D scanning and dynamic gait analysis, and Superfeet, a provider of over-the-counter shoe insoles, is piloting the platform in select stores across the 4,000 retail locations (currently, 11 retail stores in the United States will feature the solution – visit FitStation here for a list of stores).

Steitz Secura, a specialist for safety shoes manufactured in Germany, will use FitStation to help focus on shoe comfort, preventative health,  and safety. “For 40 years, we have set the standard for shape and fit. Until today, the technology to deliver a 3D-printed insole that meets Superfeet’s exacting standards didn’t exist,” said Eric Hayes, chief marketing officer at Superfeet. “Our new solution allows us to create the most individualized shape and fit on the planet.”

About FitStation

The FitStation digital foot-scanning platform allows customers to create a profile, choose to receive personalized off-the-shelf insole and shoe recommendations, fully customized 3D-printed insoles, or design their own pair of individualized custom footwear.

The unique solution analyzes each foot using a combination of 3D scanning and pressure-plate technology to deliver a complete dynamic gait analysis for the individual. FitStation analyzes the data and produces details for custom shoes with polyurethane-injected midsoles, that vary in density based on the customer’s needs.

With FitStation’s 3D-scanning capabilities – provided by HP Inc. – it collects the customer’s foot length, width, and volumetric data and compares that to the available shoes to determine the most ideal fit. FitStation also provides off-the-shelf insole recommendations, for added support within shoes.

FitStation also enables local on-time manufacturing, allowing retailers to sell products they don’t have to keep in inventory. With FitStation, “retailers can anticipate fewer product returns by providing customers with proper fitting shoes, based on comfort, and function.”

Visit HP here for more information on FitStation.

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