Laser-Imaging Hardware Sales Down in Western Europe

U.K.-based market-research firm CONTEXT reports that sales of laser printers across Western Europe (declined 5 percent year-over-year in second-quarter 2017, driven by contracting sales of laser single-function printers (SFPs).

Sales fell in all categories except for laser MFPs, as distributor sales of these devices increased by a percentage point in second-quarter 2017. By contrast, sales of laser SFPs continued to contract, and were down by 11 percent year-over-year, as a result of an ongoing switch from single-function to multifunction devices. CONTEXT also says that as the Easter holiday fell in April this year, there were fewer trading days in the quarter, and the decline was stronger than is usual for the season.

However, distributor sales of high-speed laser hardware continue to increase, as costs of both black-and-white and color laser devices continue to fall. The ASP (asking selling price) of black-and-white laser printers fell by 3 percent year-over-year during the quarter, and currently stands at €163, while the ASP of color laser devices across Western Europe is €418 (down by 8 percent). Over the last two years, sales of laser hardware with black-and-white print speeds of over 21 ppm increased by 10 percentage points to 66 percent, while sales of colour models with print speeds of over 21 ppm increased by 11 percentage points to 47 percent.

“Distributors in most major WE (Western Europe) countries saw declines in sales of printer hardware,” commented Zivile Brazdziunaite, imaging market analyst at CONTEXT. “The exception was the U.K., where sales increased by 8 percent year-on-year in Q2 2017, although revenue declined slightly. The Brexit process continues to make the situation in the U.K. uncertain, and an increase in inflation has hit spending.”

According to CONTEXT, HP Inc. leads the Western Europe market with a 41 percent share; Brother International and Samsung follow with shares of 18 percent and 16 percent, respectively. Brother’s laser-hardware sales for the quarter increased by 12 percent year-over-year, due to the strong performance of low-end devices sold into etailer consumer and retail channels.

The sales-growth breakdown by country is as follows:

Germany: -3 percent

Italy: -4 percent

U.K.:8 percent

Spain: -2 percent

France:  -12 percent

Netherlands: -7 percent

Switzerland: -17 percent

Sweden: -6 percent

Belgium: -36 percent

Austria: -11 percent

Portugal: -18 percent

Denmark: 3 percent

Finland: -28 percent

Lithuania: -16 percent

Norway: -34 percent

Ireland: -23 percent

Latvia: -24 percent

Estonia: -8 percent

Baltics: 17 percent

Poland: 0 percent

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