This Week in Imaging: Why Inkjet is Set to Take Off

Photo credit: Kathy Wirth

Depending on what imaging-related company that you support or work for, this week’s forecast of a growing inkjet-printing market is either good or bad news.

Although the diverse applications for the underlying technology are just beginning to reveal themselves, it appears that several of our largest hardware vendors are either ignorant about or simply ignoring inkjet technology. It seems some vendors are content to ride out the declining office-printing marketplace due to the fact that inkjet technology is not as profitable for their lucrative and high-maintenance dealer channels. How can this be?

1) Inkjet hardware costs are lower per page than toner-based products which means that sales commissions are lower. Keep in mind that there are still many thousands of “copier” sales reps on the street.

2) Inkjet hardware is simpler and thus more reliable. It also has considerably less maintenance-intensive components, such as fusers, developing units, and drums. This curtails the sale of consumables and service contracts as well as the income required to support the sophisticated service departments that are already in place and required for toner-based copier/MFPs.

3) Since inkjet hardware costs considerably less per page than toner-based units there will be fewer lease agreements, threatening another source of revenue.

4) Many existing and forthcoming inkjet-printing applications don’t involve office printing. This means that the vendors and dealers who have actively participated in the sales and service of production-printing applications will have an advantage going forth. In other words, they better understand the ins and outs of selling expensive equipment to a vertical market, how to handle the lengthier sales cycle and how to support the unique applications that production printing demands. In other words, these vendors and dealers are not just hawking feeds-and-speeds, their sales and support staffs are willing and able to support a more lucrative future.

In summary, while toner-based laser printers and MFPs will still have their place in the office, inkjet’s unique properties are not only making headway in the office, but those unique inkjet properties are positioning it for a solid future beyond the office with graphic-arts printing, apparel-printing, package-printing, vehicle wraps, and much more.

Case in point: All of the fabrics (furniture and dress) in this display booth were printed by EFI inkjet printing systems.

Legal Briefs

Shareholder-Rights Firm Files Class-Action Lawsuit Against Lexmark – Read more here.

Two More Law Firms ‘Investigating’ Alleged Lexmark Securities-Law Violations; Layoffs at Perceptive – Read more here.

Commercial Copy Adds Xerox to List of Companies it’s Suing for Patent-Infringement – Read more here.

Office-Imaging News

Nuance Print-Management and Document-Capture Software Now Available for Epson MFPs, Scanners – Read more here.

Konica Minolta Beefs Up ‘Healthcare MFP’ with Expanded Kno2 Document-Exchange Platform – Read more here.

New Security Enhancements, Mobile Connectivity for Sharp Color MFPs – Read more here.

New Xerox MPS Accreditation Program Designed to Help Partners Grow Recurring Revenue Streams – Read more here.

Kodak Alaris Expands Scanner Portfolio with New i3300 Scanner – Read more here.

Market-Research News

Worldwide Inkjet-Printing Market to Grow at 24.6 Percent Clip by 2023 – Read more here.

Acquisitions

Konica Minolta Enters Telephony Market with Acquisition of TLS.NET – Read more here.

Financial News

Canon Delivers Second Consecutive Quarter of Upbeat Financial Results – Read more here.

Robust First Quarter for Epson, ‘Acclaim’ for Enterprise Inkjet MFPs – Read more here.

Executive-Management News

Whitman Steps Down from HP Inc. Board of Directors; Company Appoints Bergh as New Board Chairman – Read more here.

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July 2017

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