HP Bringing its New A3 Portfolio to India, Signs on 30 Resellers

Last week, HP Inc. announced it was partnering with Swiss company ALSO Group to market its new A3 MFP and printer lineup across Europe, while this week it’s bringing its new A3 MFPs and printers to India, where it has signed on 30 new resellers. The A3 MFps  consist of 32 SKUs that are said to transform “today’s copier experience” for customers and service professionals by providing advanced security features, affordable color via HP’s PageWide color inkjet-printing technology, and longer device uptime via HP’s Smart Device Services technology.

HP has signed and on-boarded more than 500 resellers worldwide, which include 30 new partners in India. It says its new partners are trained and can leverage HP’s tools and infrastructure to provide a high-quality service experience. HP’s reseller network is also extending into HP’s A3 portfolio with access to both A3 and A4 contractually optimized managed SKUs.

In India, the HP LaserJet Managed MFP is available at a starting price of INR 167,613, while the HP Color LaserJet Managed MFP range begins at INR 228,489.

Featuring advanced embedded security features, HP says its new HP A3 printers are among the world’s most secure enterprise MFPs in the market. The firm points out that, considering that modern copier/MFPs/printers now behave more like PCs, and that less than two percent of the world’s hundreds of millions of them are properly secured, improving print security is a top priority for businesses. HP’s enterprise-class MFPs security includes various features for protecting devices, data, and documents, and are said to provide a layered security approach needed to combat advanced attacks.

Cloud-based Innovation and Reduced Costs

HP’s portfolio of A3 MFPs, including three PageWide inkjet platforms and 13 LaserJet platforms, are said to benefit from HP’s new, cloud-based proprietary service-optimization platform, HP Smart Device Services (SDS). SDS is said to provide maximum device uptime by integrating advanced diagnostics, device-specific troubleshooting, and remote-remediation capabilities into the managed print services (MPS) tool sets resellers use today. This remote-device monitoring to resolve problems before downtime occurs is said to reduce resellers’ service burdens, ultimately improving their profitability.

The HP PageWide Pro inkjet printers and MFPs are said to make color printing more affordable with a lower cost per page, while also providing fast print speeds. The Pagewide single-function printers and MFPs are rated at from 35 to 60 ppm (up to 80 ppm in General Office mode). HP also says PageWide technology is also more eco-friendlty, as PageWide devices are said to consume up to one-seventh the energy of competing color laser machines in the same class; they also generate significantly less packaging waste associated with supplies and long-life consumables.

“HP sets out to reinvent the print experience by bringing the intelligence of IT into our next-generation A3 MFPs and expanding our service model to emcompass more partners,” said Ng, Tian-Chong, HP Inc. general manager for Asia-Pacific and Japan Printing Systems.

“Our extension into the A3 segment was well received when we first launched the HP LaserJet 436 MFP. HP’s expanded portfolio of A3 MFPs will raise the bar in the print experience and protect customers against cyber security threats,” said Raj Kumar Rishi, HP Inc. India senior director of Printing Systems.

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