MFPs Driving Printer-Hardware Sales Growth in Western Europe

Unit sales of printer hardware across Western Europe increased by 2 percent year-over-year in first-quarter 2017, driven by positive performance of  MFPs according to data published by CONTEXT, a U.K.-based IT market -research firm.

Distributor sales of both inkjet and laser MFPs increased by 6  and 5 percent respectively in the quarter. According to CONTEXT, the shift to MFPs (versus standalone printers) was reinforced as sales of single-function printers (SFPs) continued to fall: sales of laser SFPs were down by 7 percent, while those of inkjet SFPs dropped by 21 percent.

“Distributors in all major WE countries except France saw increased sales of printer hardware”, said Zivile Brazdziunaite, Imaging Market Analyst at CONTEXT. “Spain  continued to register strong performance, with sales up by 25 percent year-on-year, driven mainly by sales to SMBs and retailers.”

Germany and Italy both saw increases of 3 percent, driven by sales of laser and inkjet MFPs to the retail channel. Although printer hardware sales in the United Kingdom “remained positive,” there was weaker growth of 1 percent – with increased sales of MFPs to online etailers. The 2-percent drop in France was because of a continuing fall in sales of laser hardware, itself due to a struggling corporate reseller channel.

HP continued to lead the printer hardware market with a share of 47 percent in Western Europe, followed by Epson and Canon with shares of 18  and 15 percent, respectively.

Hardware growth rate by country  in first-quarter 2017:

Austria: -7.9 percent

Belgium: -14.4 percent

Denmark: 4.1 percent

Finland: -5.7 percent

France: -1.6 percent

Germany: 2.7 percent

Italy: 3.1 percent

Netherlands: 3.5 percent

Portugal: 20.6 percent

Spain: 25.3 percent

Netherlands: 3.5 percent

Switzerland: -12.4 percent

Sweden: -21.5 percent

United Kingdom: 0.6 percent

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