Xerox Appoints Former Tech Data Exec to Lead SMB Drive


Xerox announced today that it’s appointed Pete Peterson (above) to serve as senior vice president of Global Channel Strategy. Peterson will be responsible for revenue and profit growth, as well as leading targeted investments across direct and indirect channels worldwide. The firm says it’ll focus on enhancing and expanding its channel reach, particularly in the $20 billion multi-brand reseller space, by providing partners a broader set of products, solutions, and vertically integrated tools, technology and service-delivery processes.

Peterson told CRN that “he’d focus on positioning Xerox’s products, programs, and partners to drive market share growth among small and mid-sized customers,” stating: “We have a new, fresh lineup of products, and opportunity with both new and existing partners.”

According to Peterson, the SMB print space is growing far faster than the industry as a whole, so that “Xerox is committed to both identifying and recruiting new partners as well as growing incrementally with existing partners.”

Last month, Xerox rolled out its largest product launch in its 110-year history, including 29 new printers and MFPs that include 12 smaller, desktop A4 printers for SMBs.

“Now that we support the largest solutions-enabled portfolio in the industry, we’re able to bring new opportunities to the partner channel that serves small and medium businesses (SMBs),” Kevin Warren, chief commercial officer, Xerox told CRN. “Pete is part of our investment in that channel network – bringing to Xerox the extensive experience required to ratchet up recruitment and activation of partners that are the right fit and growth potential to increase our market share with SMBs.”

Peterson joined Xerox from TESSCO Technologies, where he led the sales organization. Prior to that, he was vice president of Global Channels at Brocade, a data-and-storage networking company; and he also spent 20 years at Tech Data, one of the world’s largest distributors of technology products, services, and solutions. At Tech Data, Peterson progressed through sales and marketing roles, ultimately serving as senior vice president of sales for the United States, responsible for leading sales and marketing.

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