‘Printing for Pocket Change’ – New Brother INKvestment Inkjet Printers Promise a Penny-per-Page for Black Prints

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Brother MFC-J5830DW

Designed for small businesses and offices, Brother International has introduced new color inkjet INKvestment printers and All-in-Ones that it says will enable users to print for less than a penny-per-page in black and for less than a nickel-per-page in color, and which also print on up to 11″ x 17″ media.

The firm also says the latest additions to its INKvestment line feature cloud services, mobile connectivity, and an enhanced user interface.

The MFC-J5830DW and MFC-J6535DW are available this month, while XL versions will be available starting in November. The MFC-J5930DW and MFC-J6935DW will be available in December. Pricing for the INKvestment printers ranges from $249-$549.

The XL versions that will be available in November are designed for customers with large print volumes, and include additional ink cartridges in the box, helping eliminate the need to purchase ink for up to two years, according to Brother (based on average monthly print volumes of approximately 450 pages and approximate page yield in accordance with ISO/IEC 24711 using the 16 cartridges provided for the MFC-J5830DW, and 550 pages per month using the 20 provided cartridges for the MFC-J6535DW).

The new non-XL models – the MFC-J5830DW and MFC-J6535DW that are available this month – feature super high-yield cartridges that yield approximately 3,000 pages for black and 1,500 pages for color prints.  All of the new printers are also compatible with the Amazon Dash program for automated ink-cartridge supply.

As noted the new models can print on up to ledger-size (11″x17″) media, while the MFC-J6535DW can be used to copy and scan ledger-size documents directly on the platen glass.

Two supplementary models, the MFC-J5930DW and MFC-J6935DW, also include an additional paper tray, as well as automatic two-sided copying/scanning, and Near Field Communication (NFC) connectivity for touch-to-print from NCF-enabled mobile devices.

All of these new Brother Business Smart Plus and Business Smart Pro printers feature:

Cloud Services: Users can directly scan documents to Web-based document-storage services such as Google Drive, Dropbox, and Evernote. Users can also scan documents to free Brother Cloud Apps such as Office, Outline&Copy, Outline&Scan, Outline&Remove, NoteScan, and CreativeCenter.

Mobile Productivity: Print from almost any device including smartphones, tablets, laptops, and desktop computers, all via wireless connectivity (no router required) with Wi-Fi Direct. Mobile-device support is enabled with AirPrint, Google Cloud Print, Mopria, Wi-Fi Direct, NFC, and Brother iPrint&Scan.

Enhanced Support: Brother provides a two-year limited warranty and toll-free technical phone support for the life of its products.

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For more information on the MFC-J5830DW, visit Brother here, and here for the MFC-J6534DW.

Our Take

Another nice marketing move by Brother, which seems content to turn a profit from the sale of a printer (that, however, costs more to acquire than competitive products), and turn a steady but less-lucrative profit on ink-cartridge sales. This strategy results in a significant reduction in the Total Cost of Ownership of the printer, especially when used for higher print volumes.

Note that this is yet another step away from the prevailing “razors-and-blades” printer-marketing strategy and one, with the advent of printers equipped with CISS (continuous ink supply system) from Brother, Canon, Epson and HP, we expect to see more of in the future.

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