Context: Printer Sales Down 7 Percent in Third Quarter in EMEA; Inkjet All-in-One Sales Flat

London-based market-research firm Context reports that printer sales across EMEA  (Europe, Middle East and Africa) were down 7 percent year-over-year in the third quarter of 2015, continuing a downward spiral.

Context reports that even though the sales decline was lower compared to the -12 percent year-over-year decline in second-quarter 2015, the overall trend has been negative for five quarters in a row.

Within EMEA, shipments to Western Europe (WE) declined less than the regional average by -5 percent for third-quarter 2015 compared to the same period one year ago, due mainly to the continuing switch away from single-function devices. In the multi-function printer (MFP) segment, sales of laser MFPs declined by -6% year-over-year, while inkjet MFP sales were flat.

From a country point of view, sales for the quarter to Italy recovered, driven by strong performance of inkjet MFPs, and together with Spain, registered a positive year-on-year growth of +5 percent and +7 percent respectively. The United Kingdom meanwhile was hardest hit by the drop-off in sales, declining -14 percent, while sell-in levels to Germany, France, and the Netherlands also dipped for the quarter, again driven by shrinking sales of single-function devices.

Although unit shipments to Central and Eastern Europe (CEE) and to the Middle East and Africa (MEA) were falling less compared to the prior quarter, the regions are still in double-digit decline of -12 percent and -11 percent respectively. Weak sales to CEE continue to be driven by economic slowdown and currency fluctuations in Russia (-21 percent), the largest market in the region, while sell-in levels to other CEE countries, including Poland, Czech Republic, Hungary, and Romania, continued to grow for the quarter, driven mostly by the strong performance of multi-function devices, and especially inkjet MFPs.

For more information on Context’s market research, visit the firm here.

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