To Combat Counterfeiting, Xerox Launches Printed Memory Products
Xerox Printed Memory is a secure, printed label containing up to 36 bits of rewritable memory that can store up to 68 billion points of data. The labels, for example, can be used to determine if a product is genuine and to track how it’s been handled during distribution.
The second product, Xerox Printed Memory with Cryptographic Security, includes a unique, encrypted printed code (such as a QR bar code) to the memory. It can only be read by authorized personnel using a reader which interfaces with a secure smartphone application. According to the firm, this combination of printed memory with an encrypted printed code creates one of the most secure anti-counterfeit solutions on the market, and can be used for applications such as tracking and ensuring the safety of pharmaceutical products, to securing tax or duty stamps for government agencies. The cryptographic security feature was developed at Xerox’s PARC research-and-development center, and is an added feature in the printed-memory labels.
While traditional anti-counterfeiting methods such as invisible ink, holograms and RFID tags are available, Xerox says they can be copied, and are often expensive to implement. In contrast, it says Xerox Printed Memory with Cryptographic Security provides brand owners with a solution that’s inexpensive and difficult to counterfeit because every label is uniquely encrypted.
In December 2014, Xerox licensed proprietary printed-memory technology from Thin Film Electronics ASA, a Norwegian company and a leader in the development and commercialization of printed electronics. Under this licensing agreement, Xerox plans to produce printed memory at its plant in Webster, New York. For the past few years, Xerox’s PARC and ThinFilm have been working together on enabling smart labels based on Thinfilm’s Addressable Memory.
Xerox will showcase the printed memory products at Pharma Expo, a pharmaceutical processing and packaging conference and tradeshow being held in Las Vegas September 28-30. For more information, visit firstname.lastname@example.org.