HP Announces New Instant Ink-Eligible Inkjets; New Officejets with One- and Two-Year Instant Ink Subscriptions


HP’s new Envy 4250 All-in-One with Instant Ink.

Hewlett-Packard today expanded its Instant Ink ink-cartridge replacement program service with new ENVY, Officejet, and DeskJet color inkjet All-in-Ones, all of which are eligible for the HP ink-cartridge subscription program.

With Instant Ink, customers choose a monthly or yearly ink-cartridge subscription plan, based on the number of pages they expect to print each month. The plan start at $2.99 a month for printing up to 50 pages per month. The ink cartridges are equipped with a special chip, so that, when ink is low, the Web-connected printer or All-in-One automatically notifies HP, and HP sends new ink cartridges to the customers. The cost is the same for both black-and-white or color pages, and unused pages are rolled over to the next month. The price of shipping is included in the monthly plan, and there are no annual fees. HP also sends the customer pre-paid envelopes to return used ink cartridges for recycling. Customers can modify or cancel their plans at any time.

HP Instant Ink Monthly Subscription Plans

HP Instant Ink chartEasier Instant Ink Sign Up

While previously customers had to visit HP’s Instant Ink Web site in order to enroll their Instant Ink-eligible printer or All-in-One, HP says it’s now made sign-up easier with the new All-in-Ones, as Instant Ink sign-up is now integrated into the printer set-up right out-of-the-box. Customers can also opt out of Instant Ink, and purchase ink cartridges in the traditional manner.

For the first time, HP is also bundling one- or two-year HP Instant Ink subscriptions out-of-the-box with its new HP OfficeJet 5741 and HP OfficeJet 5743.

HP’s new Instant Ink-ready Officejet All-in-Ones for more office-oriented printing consist of the:

  • The Officejet 4650 All-in-One that features HP’s “mobile out-of-box experience.” Mobile connectivity requires the customer to download HP’s All-in-One Printer Remote mobile app. The app is compatible with Apple iPhone 4 and later, iPad fourth-generation, iPad mini, iPad Air, iPod, as well as with mobile devices using Android 4.0.3 or later. HP says this home-office printer also includes a new automatic deploy paper-output tray, a touch-enabled display, and fast print speeds. Estimated retail pricing is U.S. $99/EUR 109, and it’ll be available in September 2015.
  • The Officejet 3830 All-in-One features wireless connectivity, and is designed for printing everyday documents. It features multi-page fax, scan, and copy. There’s also easy mobile setup and mobile printing from tablets and smartphones. Estimated retail pricing is $79, and it’ll be available in September 2015.
  • The Officejet 5741 All-in-One provides a two-year Instant Ink subscription standard, along with print, fax, scan, copy, and wireless printing. Estimated retail pricing is $199, and it’ll be available in October 2015.
  • The Officejet 5743 All-in-One provides a one-year Instant Ink subscription standard, as well as wireless printing, fax, scan, and copy. Estimated retail pricing is $299, and it’ll be available in October 2015.

The two new ENVY All-in-Ones are designed for home use:

  • The ENVY 4520 All-in-One features a compact size and mobile printing from smartphones and tablets, and is for printing photos, creative projects, etc., as well as business documents.  Estimated retail pricing is U.S. $99/EUR 89, and it’ll be available in September 2015.
  • The ENVY 5540 All-in-One is billed as an affordable printer with a quick, five-minute mobile-installation process so that users can print from a smartphone or tablet with or without a router or local wireless network. Users can also scan, copy, and access Web content directly from the color touchscreen. Estimated retail pricing is $129/EUR 109 and it’ll be available in September 2015.

HP didn’t supply any details on the just-announced new Deskjets.

For more information about HP Instant Ink and the new generation of eligible HP printers, visit HP here.

Our Take

With strong ink pricing pressure from rivals Epson and Brother, it makes sense that HP will continue to expand its Instant Ink cartridge program, which provides a competitive low cost per page. (See our August 2015 story, New Epson EcoTank Inkjets Said to Print up to Two Years Without Needing Ink Replacement, and our May 2015 story, New Brother INKvestment All-in-Ones MFC-J5920DW and MFC-J6925DW Ship with Super High-Yield Ink Carts, for more on how Epson and Brother have significantly lowered their ink pricing.)

For its part, HP’s Instant Ink program seems have been very appealing to users. – HP says that it’s own internal data indicates that Instant Ink is one of the fastest growing Web-based paid services – with one new customer signing up every minute of the day. HP also cites a recent survey conducted by Harris Poll, which found that 62 percent of those who intend to purchase a printer in the next year would be interested in an ink-delivery service like HP Instant Ink.

Overall, Instant Ink’s success, as well as Epson and Brother’s efforts to lower ink cartridges, appears to indicate that the old “razors-and-blades” business model for inkjet printers – sell the product inexpensively and recoup profits through the sale of supplies – is definitely on its way out in the home and office inkjet-printer market.

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