HP: More than Half-a- Million Customers Subscribing to its Instant Ink Ink-Cartridge Subscription Program

instant ink 2Hewlett-Packard reports that since its launch in 2013, its Instant Ink ink-cartridge monthly subscription program is the fastest-growing subscription-based service in the technology industry, outpacing Spotify, Netflix and Hulu, with about 500,000 customers currently enrolled in the program.

Currently available for many HP inkjet printers in the United States and United Kingdom, including most HP Envy, OfficeJet, and OfficeJetPro inkjet printers and All-in-Ones, Instant Ink will soon to be available in France and Germany, and eventually in Canada and Spain.

How It Works

With Instant Ink, users first enroll in a plan based on the average number of pages they print per month. HP mails HP Instant Ink cartridges to the user when ink is needed – according to HP, the cartridges have more ink than standard HP ink cartridges, so that users will replace them less often. Billing and service start after the user inserts their first HP Instant Ink cartridge. What’s key is that HP doesn’t just ship a cartridge every month – instead, the user’s Web-connected printer notifies HP how many pages have been printed, so HP sends a cartridge based on the number of pages that have been printed. HP also provides shipping envelopes with pre-paid postage so users can send used cartridges back to HP for recycling.

Three payment plans are available:

  1. Occasional Printing: $2.99 per month for up to 50 printed pages per month; each additional 15 pages is $1.
  2. Moderate Printing: $4.99 per month for up to 100 printed pages; each additional 20 pages is $1.
  3. Frequent Printing: $9.99 per month for up to 300 printed pages; each additional 25 pages is $1.

HP states that this is how much users will save using the Instant Ink program:

  1. Occasional Printing Program (up to 50 printed pages per month): $36 per year for Instant Ink versus $120 per year for standard cartridges, for an annual savings of $84.
  2. Moderate Printing Program (up to 100 printed pages per month): $60 per year for Instant Ink versus $240 per year for standard cartridges, for an annual savings of $180.
  3. Frequent Printing Program (up to 300 printed pages per month): $120 per year for Instant Ink versus $720 per year for standard cartridges, for an annual savings of $600.

For more information about Instant Ink and eligible HP printers, visit HP here.

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