IDC: 35 Percent of Smartphone Users Want to Print, but Can’t
Driven by an explosion of smartphones and tablets, the landscape for printing, scanning, and document management is in the midst of profound and significant change, according to new global research covering six countries across three major regions from International Data Corporation (IDC). According to IDC, the mobile opportunity for document solutions continues to grow, as organizations adopt mobile devices at a fast pace. Large and mid-size companies are leading the charge, accounting for 54 percent of smartphone and/or tablet users. Additionally, six vertical markets stand out as having a statistically higher percentage of smartphone and tablet users: Information Technology, Wholesale Trade, Banking, Life Sciences, Resource Industries, and Securities.
“The business value for smartphone/tablet printing is enormously clear, and yet support for this is shockingly lacking in 2015. This is a huge missed productivity opportunity for both businesses and print providers,” commented Angèle Boyd, group vice president and general manager of IDC Document Solutions.
According to IDC’s research, 75 percent of users say the business value is similar to PC printing, and another 15 percent say it’s actually greater. The top four benefits mentioned by 32-57 percent of respondents were speed of reviewing documents, customer satisfaction, the number of transactions processed, and the number of new customers brought on board. Only 56 percent of users are satisfied. While smartphone and tablet adoption rates continue to grow and the capabilities are available, the pent-up demand for smartphone and/or tablet users is significant. Thirty-five percent of smartphone users and 34 percent of tablet users cannot print and want to.
Other findings from IDC’s research include:
- Smartphone and tablet users prefer to read documents on a PC rather than in print, but they prefer to read documents in print rather than on a smartphone or tablet (likely due to screen size). Indeed, they have a greater tendency to print from their PC than non-users.
- Survey respondents expect their share of prints from smartphones and tablets to increase from 20-21 percent today to 28-30 percent in three years.
- IDC’s mobile-print forecast for the six countries is a huge “bright spot,” with double-digit growth compared to flat to declining growth for the rest of the print market.
- Cloud file services and smartphone/tablet camera use have the highest usage rates among document solutions tested.
- Top scan drivers in the study include the company is scanning more documents, cost to store electronically is lower than print cost, security related to documents, green/sustainable environment, smartphone information access anywhere/anytime, and tablet information access anywhere/anytime.
- Smartphone and/or tablet users make significant use of the camera on their device for document capture.
- Smartphone/tablet users are more likely than non-users to scan a wide range of document types, especially accounting, financial, legal, education, marketing/customer communications, and sales documents.
The IDC multi-client study, Mobile Device Users/Non-Users: Print, Scan, Document Management, Worldwide, examines printing, scanning and document management among smartphone and tablet end users and a control group of non-users to provide a comparison of usage and attitudes. The study is based on results from a Web survey conducted in six countries (United States, Brazil, United Kingdom, Germany, Australia, and China). The surveys were fielded from March to June 2015 (varied by country). There were 22,041 end users screened to collect incidence of tablets and smartphones among all business sizes (<100, 100-999, and 1000+ employees) and consumers. All end-users in the study were at least 16 years old.
To order this research, contact your IDC sales representative, or IDC Sales at 508-988-7988 or firstname.lastname@example.org.
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