Memjet: Desktop Label Printers Poised for ‘Unprecedented Growth’

VIPCOLOR TECHNOLOGIES PRINTER

The desktop VIPColor VP700 label printer that’s based on Memjet page-wide color inkjet printing technology.

April 29, 2015 – New findings from San Diego-based Memjet, maker of page-wide color-inkjet printing systems for office and production, indicates that desktop label printers “are primed for unprecedented growth” across a range of markets due to the availability of a new class of short-run, label-printer alternatives and a growing demand for affordable short-run print-on-demand labels. This is according to a recent panel of OEMs conducted by Memjet. The panel included executives from Afinia Label, Astro Machine Corp., Colordyne Technologies, Printing Innovation, Trojan Label, and VIPColor Technologies.

“The growth in personalization and target marketing is driving brand owners to change their packaging and labeling to better meet consumer demand,” commented Andy Matter, vice president and general manager at Colordyne.

To better respond to the needs of their businesses, Memjet says brand owners are turning away from pre-printed color labels obtained from commercial print shops, and instead are printing labels on-site and on-demand with new color label inkjet printers cost-optimized for short print runs. A recent Smithers Pira report “The Future of Printed Labels,” also predicts that the market for inkjet digital label printers is expected to grow by over 20 percent by 2019. This is above the expected growth of approximately 4 percent for the global printed-label market overall.

“With Memjet technology, the game is changing. Image and variable-data printing is the new cost-saving solution that is not possible with thermal printing in one pass,” commented Kai Gruber, managing director at Printing Innovation.

Key insights from the panel also included:

  • Food and beverage brands “amplify reach” with customized labels. The panel’s OEMs revealed a trend toward rising label demands from specialty food and beverage providers, private branding, and local fresh-food providers who produce in smaller batches and benefit from the efficiency of short runs and print-on-demand. The advantage of short-run on-demand label printing is in being able to respond quickly to regulatory changes for food labeling, as well as being able to use customized color labels for improved branding, and to enable more flexible marketing strategies. For example, brands can create small specialty batches of labels for a seasonal or event-oriented campaign.
  • The greatest market opportunity is in pharmaceuticals and personal-care sectors. Mike Atkins, national sales manager at Afinia Labels, attributes this potential to the need to address a large number of SKUs efficiently without the hassle of storing and managing vast quantities of pre-printed labels. “The cost of operation and speed finally make it possible to print labels just-in-time for production environments,” said Atkins.
  • Regional potential is widespread. OEMs cited market growth in the United States and Europe as remaining consistently strong. Other potential market expansion exists in developing regions such Asia Pacific and Latin America. OEMs agree that the value of short runs is applicable globally.

For more information on Memjet label-printers OEMs, visit Memjet here.

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