Hershey's Unveils 3D-Chocolate Printer from 3D Systems
December 22, 2014 – Renowned chocolate maker Hershey has unveiled a 3D Chocolate Candy Printing exhibit at Hershey’s Chocolate World Attraction in Pennsylvania. At the exhibit, the visitors can see live 3D-chocolate printing, which was created in partnership with 3D-printer maker 3D Systems,
“We are now using 3D technology to bring Hershey goodness to consumers in unanticipated and exciting ways,” commented Will Papa, chief research and development officer for Hershey. “3D printing gives consumers nearly endless possibilities for personalizing their chocolate, and our exhibit will be their first chance to see 3D chocolate candy printing in action.”
Visitors can also be scanned to see what they would look like as a piece of 3D-printed chocolate.
“We are committed to democratizing 3D printing, making this game-changing technology accessible and engaging for everyone,” said Chuck Hull, founder and chief technology officer for 3D Systems. “Our partnership with Hershey, the largest producer of quality chocolate in North America and a global leader in chocolate and confections, allows us to create unique, exciting and personalized edible experiences, and this is a great way to showcase the power and possibilities of 3-D printing.”
One of Hershey’s goals is to gather knowledge and insights directly from consumers after they’ve seen the exhibit. Through a survey, consumers will have the opportunity to share their preferences on customization options and product design. This information will influence the final technology and business model for a commercial 3D chocolate candy printing experience.