This Week in Imaging: Canon's Maxify Strategy; New Sharp MFPs; HP Instant Ink via Staples; More

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Photo credit: Kathy Wirth

We like what Canon’s doing with its new Maxify line of inkjet printers for business. While we initially wondered why customers would choose Maxify over the more glitzy Canon Pixma inkjet products, Canon did a yeoman’s job of answering our questions during their recent Webinair. Although similarly priced, the main differentiators are high-yield ink cartridges and new technology called overlapping paper-feed in which media is pre-fed into pick-up position in order for it to feed as soon as it’s physically possible. This entails two separate feeding units: 1) pre-feed; and 2) media transport/printing. Since virtually every other inkjet printer has a single feeding unit, there are several seconds of delay after each printed sheet ejects and clears the media path, and the next sheet is fed into position and printing resumes. Naturally, eliminating several second of feeding time per sheet is a boon for print productivity, something that Canon rightly feels is important for businesses. Also of note is 24/7 U.S.-based customer support and service that’s on another level from consumer support and more in tune with what businesses expect. We hope to test Maxify soon. Stay tuned to our Web site.

Along with seeking a piece of the business inkjet market, Canon is also hoping that by attaching to the small-business owners that the Maxify should appeal, it’ll also be able to earn their trust enough to grow with them down the line – at which point, these customers should be open to Canon’s imageRunner Advance office MFP line to fulfill their high-volume needs.

We should note that during the Webinair, Canon always discussed the ever-contentious subject of declining office-print volumes, and brought up some interesting points. While most research indicates that office-printing volumes are gradually declining, Canon research indicates there still remain what it calls “print-heavy” customers. These are users, who, despite the advance of mobile technologies, still print very heavily – and probably will for some time to come: lawyers, healthcare services, hotel and food services, retail, and repair and maintenance. When is the last time you’ve not used any of these services and not received some kind of paper document?

We have noted several times that we think HPs Instant Ink Program is the cat’s pajamas. News this week is that office superstore Staples is now involved in the program as well, which should help make potential customers more aware of the ink-cartridge subscription program.

Feature Stories

Canon Shares More Details on Maxify, its New Business-Inkjet Family – Read more here.

New Products and Solutions

Sharp Expands A3 Mono MFP Family with Two New Models Rated at up to 75 PPM  – Read more here.

Konica Minolta’s New Dispatcher Phoenix Online Provides More Secure and Efficient Document Workflows  – Read more here.

Other News

Gartner: High-Acquisition and Start-Up Costs are Delaying Investments in 3D Printers – Read more here.

New Concept Printers from Samsung, the Vase, One&One, and Mate Laser Printers  – Read more here.

Staples Now Offering HP’s Instant Ink Ink-Cartridge Subscription Program  – Read more here.

IDC: Developing Economies Driving Growth of Printer-Consumables Market in Asia Pacific  – Read more here.

The Third Dimension

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