Printer and MFP Shipments Down in Russia, Reports IDC

MoscowSnowMarket-research firm International Data Corporation (IDC), reports that in the second quarter of 2014, the Russian market for hardcopy peripherals (HCP) contracted almost 15 percent in volume and more than 13 percent in value compared to the same period last year. For the specified period, more than 735,000 single-function printers and MFPs were shipped.

Note that IDC includes A2-A4 devices in its Quarterly Hardcopy Peripherals Tracker. Hardcopy peripherals include single-function printers, printer-based multifunction peripherals (MFPs), and single-function digital copiers (SF DC).

IDC says the key reasons for the market decline are the ongoing slowdown of economic activity in the country and massive capital outflow resulting from an unstable political situation.

Shipments of laser devices decreased by around 20 percent in volume terms year on year. Hewlett-Packard is the leading vendor in the laser segment, with over 40 percent market volume share, followed by Samsung, and Kyocera Document Solutions. The negative market dynamics reflect the diminished purchasing power of consumers and micro-businesses in a depressed economic environment. Although mid-size and large businesses are still financially capable of modernizing their HCP installed base, they are also focusing on efficiency and cost-saving production. IDC says MFPs with improved Total Cost of Ownership (TCO) are therefore preferred over SF devices in both the mono and color laser segments.

In second-quarter 2014, shipments of inkjet devices in the Russian market declined about 2 percent in volume year-over-year but increased in value terms by 16 percent. The recent region-wide trend on the inkjet market is one that sees most major vendors reducing focus on entry-level devices, which yield low profit margins despite high-volume shipment levels. Emphasis is shifting to sales of midrange or high-end devices that are capable of high-speed printing and promise low TCO (such as Epson’s Continuous Ink Supply System [CISS] system or HP’s Officejet series).

“While overall market dynamics continued to be negatively affected by macroeconomic factors, the key trends of the previous two quarters persisted,” commented Konstantin Makarenkov, senior analyst at IDC. “Namely, growth in the midrange color laser MFP segment, due to the increasing affordability (and low TCO) of these machines, as well as strong growth in the midrange and high-end inkjet segments. Both of these developments confirm end-user interest in the benefits to be gained from original CISS systems.”

russian printer market
IDC Tracker products provide accurate and timely market size, vendor shares, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC’s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients via user-friendly Excel deliverables and online query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad. Learn more at www.idc.com.
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