Samsung is in No Hurry to Enter 3D-Printing Market

samsung-signSamsung Electronics – although it’s made big gains in the market for “2D” printers and MFPs for small offices and enterprises in the last several years – is no hurry to enter the 3D printing market, according to Business Korea.

The news site cites unnamed industry sources who state that Samsung has decided it won’t enter the 3D-printer market for the next 10 years.

According to these sources, Samsung Electronics – rightly or wrongly – regards 3D printers for home use as having very little marketability, and those for industrial use as having only limited applications in certain fields. However, Business Korea notes that experts warn that an early start in the early stages of emerging markets such as 3D printers is likely to be key in the long-term, and lack of involvement may mean may difficulty further on down the line.

On the other hand, Samsung’s Printing Solution Division, despite having entered the game only in 2011 with its own brand-printers and MFPs, has made significant gains in the last several years with laser-based A4 (print on up to letter-size media) printers and All-in-Ones for small offices, and A3 (print on up to 11″x17″ media) for larger offices and enterprises.  First instance, in August 2014, IDC reported that Samsung had overtaken Hewlett-Packard as the laser-printer leader in Western Europe. Overall, it is fifth – behind HP, Canon, Epson, and Brother – in terms of total worldwide shipments of printers and MFPs.

Instead of the 3D-printer market, Samsung appears more focused on developing cloud-based mobile-printing solutions – witness for instance, its recent acquisition of PrinterOn – and developing its business-solutions portfolio for A3 MFPs for large offices and enterprises.

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