Xerox Joins SERI, a Non-Profit Group for Recycling

SERI Logo R2

Xerox has joined the Sustainable Electronics Recycling International (SERI) coalition to help launch a program to encourage companies to responsibly re-use and recycle electronics.

For its part, SERI’s mission is to promote safe and sustainable electronics reuse and recycling worldwide. The coalition, which was previously known as R2 Solutions, is a non-profit organization devoted to advancing sustainable electronics reuse and recycling around the world. SERI’s core focus is administering and continually improving the R2 Standard – the “Responsible Recycling (“R2”) Standard for Electronics Recyclers,” a global environmental, worker health and safety standard for the electronics refurbishing and recycling industry.

The R2 standard was created in 2008 through a process that included the U.S. Environmental Protection Agency, electronics manufacturers, recycling companies, non-profit organizations, and other groups. R2-certified electronics recycling and refurbishing facilities adhere to best practices in areas including worker health and safety, environmental protection, chain-of-custody reporting, and data security. Worldwide, over 540 facilities in 17 countries are R2-certified. Xerox’s U.S. facilities that disassemble returned equipment, in Monroe, Ohio, and in Cerritos, California, recently achieved the R2 certification.

The SERI coalition is part of the organization’s effort in 2014 to raise the environmental bar for the electronics refurbishing and recycling industries in both developed and, especially, in developing nations. From education and outreach, to on-the-ground pilot projects, SERI says it’s undertaking an ambitious set of programs designed to play a key role in transforming this industry for the better.

Xerox is among 10 companies partnering with SERI to support the R2 Leader program. Other members include DirecTV, Greeneye Partners, Goodwill Industries International, Microsoft, Sony, and Panasonic.

Xerox’s notes that its environmental-sustainability efforts goes back to the introduction of the first office machine that made two-sided copies possible. Xerox was also the first vendor to introduce recycled-grade cut-sheet paper and to offer customers office equipment with an energy-saving mode, long before U.S. EPA Energy Star standards were established. Xerox says it continues to innovate eco-friendly solutions such as smart parking, public transit, electronic toll collection, and other transportation solutions, as well as with its ConnectKey-enabled MFPs that are compatible with energy-management solutions such as Cisco EnergyWise.

By joining the R2 Leader program, companies are making a commitment to support R2-certified electronics refurbishment and recycling, and to consider R2 certification when choosing a recycling partner.

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