Xerox has just opened a new showroom designed to showcase aqueous inkjet commercial printing systems and products. Called the Impika Inkjet Innovation Centre, and located in Aubagne, France, the showroom is a 91,000-square foot (8,454 square-meter) facility that features Impika’s inkjet devices, adjacent to Impika’s expanded research-and-development and production facilities. In February 2013, Xerox purchased French-based Impika, a manufacturer and vendor of aqueous (water)-based inkjet printing systems used for industrial, commercial, security, label, and packing printing markets, for an undisclosed sum.
“The center offers an interactive and engaging setting where customers and prospects can experience inkjet technology on their terms – free to explore, learn and challenge,” commented Andrew Copley, president of Xerox’s Graphic Communications Operations. “It represents a significant milestone in our inkjet strategy since acquiring Impika in 2013. Our plan to provide both aqueous and waterless inkjet technology is on track and gaining momentum. Print service providers know we are serious about inkjet.”
Products on display include the Impika iPrint Compact, iPrint Reference, iPrint eVolution and iPrint eXtreme, as well as the iEngine 1000 and 1000L.
Enhancements to Gil Hatch Center for Customer Innovation
In the United States, Xerox has also enhanced its Gil Hatch Center for Customer Innovation located in Webster, New York, stating that it’s created a more personalized experience.
At 100,000 square feet, the Gil Hatch Center for Customer Innovation is the largest permanent showcase of digital products and solutions for the graphic-communications and enterprise-printing markets in the world. Recently certified as a Print Media G7 Master Qualified facility by IDEAlliance, this designation acknowledges the use of the most modern technology, techniques and press controls to produce a close visual match from proof-to-print.
Situated on the Xerox manufacturing campus, the center hosts a variety of resources, thought leaders, and subject-matter experts to customize presentations, workshops, and demonstrations for more than 1,200 customer visits annually.
New to the production showroom are personal headsets for demonstrations in multiple languages and the latest graphic-communications technology advancements, such as the Xerox Versant 2100 Press, expanded workflow capabilities, and document-finishing applications areas.
“The Gil Hatch Center is more than a product demo area; it’s a learning hub,” says Xerox customer Mark Serbin, president of Serbin Printing. “We are able to sit down one-on-one with peers and industry professionals to discuss challenges and goals – and that’s invaluable.”
Xerox also announced an Executive Briefing Center in New York City that includes a high-impact media wall and an interactive experience illustrating the company’s innovations. Customers can also learn about Xerox services or view technology demonstrations, including the Xerox Color 1000 Digital Press and Color J75 Press.
Enhancements at U.K. Center
Xerox says it recently completed upgrades at its Innovation Center in Uxbridge, London, to make networking and learning more effective. A new Discovery Area encourages visitors to interact with experts and discuss ways to simplify “how works gets done across their business.” The center is also equipped with a new 80-seat, state-of-the-art auditorium and a 30-seat café area to support more personalized experiences for visitors.