HP Brings Instant Ink Ink-Cartridge Subscription Program to the United Kingdom
While available in the United States since September 2013, Hewlett-Packard is now bringing its Instant Ink ink-cartridge subscription to the United Kingdom.
With the Instant Ink program, users pay a monthly fee to have ink cartridges automatically delivered to them, with eligible HP printers and All-in-Ones communicating to HP via the cloud when ink is low – before ink runs out.
Currently, the following HP printers and All-in-Ones are eligible for Instant Ink: the Envy 4500 series, Envy 5530 series, Officejet 4630 series, Officejet Pro 8610 series, and Officejet Pro 8620 series. The printers must have an Internet connection.
With this service, users first enroll in a plan based on the average number of pages they print per month. HP mails HP Instant Ink cartridges to the user when ink is needed – according to HP, the cartridges have more ink than standard HP ink cartridges, so that users will replace them less often. Billing and service start after the user inserts their first HP Instant Ink cartridge. What’s key is that HP doesn’t just ship a cartridge every month – instead, the user’s Web-connected printer notifies HP how many pages have been printed, so HP sends a cartridge based on the number of pages that have been printed. Also key is that it doesn’t matter whether you print color or black pages, the cost is the same. HP also provides shipping envelopes with pre-paid postage so users can send used cartridges back to HP for recycling.
Three payment plans are available:
- Occasional Printing: £1.99 per month for up to 50 printed pages per month; each additional 15 pages is £1.
- Moderate Printing: £3.49 per month for up to 100 printed pages; each additional 20 pages is £1.
- Frequent Printing: £7.99 per month for up to 300 printed pages; each additional 25 pages is £1.
HP says that the program will save users up to 70 percent on the cost of ink versus just purchasing ink cartridges when you run out. Other advantages of the program are that the user will be saving time ordering cartridges and/or driving to brick-and-mortar stores to purchase them. And of course, the program eliminates running out of ink at an inopportune time – whether it’s printing a business report, or the kids’ homework late at night.
Any un-used pages (pages that you haven’t printed) are automatically rolled over to the next month, so you don’t lose pages. Also, it doesn’t matter if you print in high-quality or draft mode – cost is the same. A “page” can be a 4″x6″ photo, 8″x10″ photo, or letter-size page. Pages printed on both sides count as two pages.
U.K. customers can visit HP here for more information and to enroll.