Konica Minolta Launches Order Automation and Marketing Solutions for Printers

Konica Minolta Business Solutions U.S.A. is launching EngageIT Automation and EngageIT XMedia (cross-media) software platforms. The new products are part of the company’s EnvisionIT Production solution offering, which combines bizhub Press technology, production solutions, and professional services into one solution for commercial and in-plant printers.

Both software platforms are designed to help print production and service providers to maximize profits through increased workflow efficiency, and expand their capabilities to help their customers leverage the power of multi-channel marketing.

EngageIT Automation is a Web-enabled order-automation portal that is fully integrated with an automated production workflow to enable a printer to plan their production cycle for the most repetitive jobs, even before a print job enters the workflow. This solution combines all aspects of the production cycle – browsing and shopping, placing and managing orders, printing and finishing, as well as shipping and billing – to ultimately reduce the number of touches required to produce a single job. EngageIT Automation’s integration paths also allow customers with existing storefronts to fully automate their production processes, while continuing to use their existing storefronts. This allows customers to leverage their existing storefront investment and gain workflow efficiencies and backend productivity. For more information about EngageIT Automation, visit Konica Minolta here.

Konica Minolta says EngageIT XMedia provides an easy-to-use interface that makes data management, segmentation, creative design, and deployment of multi-channel marketing simple. To do this, it manages and deploys all direct marketing channels, from direct mail to social media, in one platform. Nightly, hourly, or real-time feeds allow automated triggers to deploy to any marketing channels, so that customers are contacted based on a defined event, such as a purchase.. Users can create targeted marketing campaigns, use plug and play templates for direct marketing pieces, and track reports of all marketing activity and ROI from a single dashboard. For more information about EngageIT XMedia, visit Konica Minolta here.

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