New Channel Program for Samsung’s Enterprise Business Division

On April 1st, Samsung Electronics America launched a new channel program for its Enterprise Business Division, which includes MFPs, laptops, displays, and monitors. Called the Samsung Team of Empowered Partners (STEP), Samsung says this enhanced channel program provides Samsung’s partners with resources and support to further their sales growth.

Beginning on April 7th, and part of Samsung’s global initiative to expand support for the channel, the STEP program will be rolled out in phases to Samsung’s more than 13,000 existing partners in the United States. Platinum partners will be invited to transition to the new program first, as Samsung continues to elicit feedback and enhance the program.

The STEP program is organized into four tiers of support and assistance based on the partner’s sales volume, and the type of partner, which range from national-solution providers to system integrators. Each tier offers a mix of benefits across areas including sales, marketing, technical support, and training. With this new categorization, Samsung says each partner receives targeted and relevant benefits that match their needs.

To support the STEP program, Samsung is also introducing a new online portal to provide partners with access to sales data, tools and resources.

With the growth of its Enterprise Business Division, Samsung says it’s continuing to invest in channel-focused resources, expanding both its inside sales and field-sales teams calling on channel partners. Samsung was recently honored for its dedication to the channel, recognized as the 2014 CRN Channel Champions overall category winner in Digital Signage, Flat Panel Displays (19-30”) and Tablets, and was awarded a 5-Star CRN 2014 Partner Program Guide rating for STEP.

For more information about STEP, visit Samsung here.

“Samsung leads the global IT industry by not only developing innovative products and solutions, but also investing in programs, like STEP, that are essential to creating shared success with our partners,” said Richard Hutton, director of channel marketing at Samsung’s Enterprise Business Division. “We are focused solely on a channel-sales approach and continuously look for ways to improve our channel offerings by identifying new tools, technical expertise and marketing strategies to help our partners elevate their businesses competencies.”

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