IDC: Worldwide Hardcopy Market Continues Gradual Recovery; HP and Brother Make Gains

International Data Corporation (IDC) reports that the worldwide hardcopy peripherals (HCP) market continued its recovery in the fourth quarter of 2013 (4Q13). The 31.7 million unit shipments in 4Q13 represented a year-over-year increase of 2.0 percent while shipments for the full year 2013 declined just -1.6 percent, according to the International Data Corporation (IDCWorldwide Quarterly Hardcopy Peripherals Tracker. Contributing to the overall growth was the positive performance from the laser segment, which grew 4.5 percent year-over-year in 4Q13 and 3.6 percent for the full year 2013.

Note that in its research, IDC tracks A2-A4 devices, and hardcopy peripherals include single-function printers, multifunctional systems (MFPs), and single-function digital copiers (SF DC). Data for all vendors are reported for calendar periods.

IDC says that another factor that contributed to the fourth quarter growth was the strong market activity from three of the top five vendors, most notably Hewlett-Packard and Brother. HP has increased its channel support and has become more flexible on pricing and incentives (e.g., HP Rebate program). Brother launched several products this year that expanded its presence in the monochrome laser space and allowed it to compete like never before in the market. As a result, both Brother and HP enjoyed solid year-over-year growth in 4Q13.

“2013 was a relatively good year for major hardcopy peripherals vendors as most reported a return to some level of growth. IDC anticipates that the recovery will continue at a slow and steady pace in 2014. Effective sales execution will come from having a comprehensive product portfolio, of course, but more important is being well versed in the language of the customer,” said Phuong Hang, program director for IDC’s Worldwide Hardcopy Peripheral Trackers.

The two largest market regions, Western Europe and Asia/Pacific (excluding Japan)(APeJ) saw year-over-year shipment growth of 5.5 percent and 7.3 percent respectively in 4Q13. APeJ closed out the full year 2013 with 1.5 percent year-over-year growth while Western Europe had a small year-over-year decline of -0.4%.

Technology Highlights

  • Inkjet remains the dominant technology in the overall hardcopy peripherals market with more than 19.6 million units shipped, representing 62 percent share. Worldwide, inkjet shipments declined -1.1 percent year-over-year in 4Q13 and -4.9% for the full year 2013. However, the Western Europe inkjet market saw a solid gain of 8.0 percent year-over-year in 4Q13.
  • The total laser market experienced its third consecutive quarter of year-over-year growth in 4Q13. With the exception of Canada and Central and Eastern Europe (CEE), all other regions experienced year-over-year growth in the quarter. The Middle East & Africa (MEA) led the way with a 31.5 percent year-over-year gain, followed by APeJ at 10.1 percent and the United States at 7.5 percent.
  • Monochrome laser devices account for 82.3 percent of the laser market with 8.9 million units shipped in 4Q13, resulting in 5.8 percent year-over-year growth in 4Q13 and 3.3 percent growth for the full year 2013. Monochrome laser printers represented 52 percent of the total monochrome device market while MFPs took up the remaining 48 percent in the fourth quarter of 2013.
  • Color laser shipments grew 9.4 percent year-over-year to more than 1.9 million units in 4Q13, resulting in 17.7 percent share of the total laser market in the quarter. This is the third quarter in a row where the color laser segment showed positive year-over-year growth, which contributed to a 5.3% year-over-year increase for the full year 2013. Color laser MFP made up 60 percent of the total color laser segment in the fourth quarter.

Vendor Highlights

  • HP dominated the market in 4Q13 with more than 12.6 million units shipped, the highest quarterly shipment total since the last quarter of 2011. The vendor grew 5.4 percent year-over-year and gained approximately 2 points to nearly 40 percent share in the total worldwide market in 4Q13. HP had year-over-year growth in five out eight regional markets during the quarter. The vendor closed out 2013 on a positive note, posting 0.9 percent year-over-year for the full year and outperforming the market average by more than 2 points.
  • Canon remained the number 2 vendor in 4Q13 with shipments of more than 6.5 million units and 20.6 percent share in the overall hardcopy peripherals market. Although the vendor experienced a decline of -6.2 percent year over year and lost 2 points of market share compared to a year ago, it produced year-over-year gains in three out of eight regional markets (Western Europe, Canada, and the United States). Despite its year-over-year decline in the last quarter of the year, Canon managed to finish the full year 2013 with a 0.4 percent year-over-year increase in total shipments.
  • Epson held the third place ranking with 4.9 million units shipped and 8.6 percent year-over-year growth in 4Q13, resulting in 15.4 percent share, up a point from a year ago. The vendor finished the full year 2013 with a decline of -7.7 percent year over year. Epson witnessed year-over-year growth in five out of eight regional markets during 4Q13. Western Europe and the United States. were Epson’s best performing regions during the last quarter of the year, with 24 percent and 19 percent year-over-year growth, respectively.
  • Brother was the fourth ranked vendor in the worldwide hardcopy market with 7.5 percent share and nearly 2.4 million units shipped. The vendor grew 12.0 percent year-over-year, the best results among the top 5 vendors, due to stronger growth in the laser segment (16.7 percent year-over-year growth vs. 6.8 percent for inkjet). The vendor enjoyed gains in all regions except for Latin America, where most vendors faced difficult business conditions in Argentina and Venezuela. Brother completed the full year 2013 with 8.4% year-over-year growth, making it the best performing vendor among the top 5 in 2013.
  • Samsung rounded out the top 5 vendors in the total hardcopy peripherals market with more than 1.3 million units shipped last quarter of 2013. The vendor declined -8.9 percent year-over-year in 4Q13, resulting in 4.1 percent market share, down one half point from a year ago. Year-over-year gains in four out of eight regional markets (APeJ, Canada, MEA, and the United States) were not enough to offset year-over-year losses in the other three regions (CEE, Latin America, and Western Europe). The vendor closed out the full year 2013 with a year-over-year decline of -3.5 percent. 

Worldwide Hardcopy Peripherals Market, Shipments, Market Share and Year-Over-Year Growth for the Top 5 Vendors, Fourth Quarter 2013 

Vendors

4Q13 Unit Shipments

4Q13 Market Share

4Q12 Unit Shipments

4Q12 Market Share

4Q13/4Q12 Growth

1. HP

12,613,462

39.8%

11,964,696

38.5%

5.4%

2. Canon

6,539,915

20.6%

6,973,368

22.5%

-6.2%

3. Epson

4,868,090

15.4%

4,481,074

14.4%

8.6%

4. Brother

2,385,326

7.5%

2,129,085

6.9%

12.0%

5. Samsung

1,313,543

4.1%

1,442,442

4.6%

-8.9%

Others

3,962,744

12.5%

4,066,355

13.1%

-2.5%

Total

31,683,080

100.0%

31,057,020

100.0%

2.0%

Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, February 2014

idc top 5 vendors

Worldwide Hardcopy Peripherals Market, Shipments, Market Share and Year-Over-Year Growth for the Top 5 Vendors, 2013 

Vendors

2013 Unit Shipments

2013 Market Share

2012 Unit Shipments

2012 Market Share

2013/2012 Growth

1. HP

44,590,770

39.9%

44,177,735

38.9%

0.9%

2. Canon

23,084,944

20.7%

22,993,127

20.3%

0.4%

3. Epson

15,538,075

13.9%

16,839,055

14.8%

-7.7%

4. Brother

8,205,724

7.3%

7,572,048

6.7%

8.4%

5. Samsung

5,685,563

5.1%

5,891,740

5.2%

-3.5%

Others

14,572,615

13.0%

16,056,735

14.1%

-9.2%

Total

111,677,691

100.0%

113,530,440

100.0%

-1.6%

Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, February 2014

U.S. Hardcopy Peripherals Market, Shipments, Market Share, and Year-Over-Year Growth for the Top 5 Vendors, Fourth Quarter 2013 

Vendors

4Q13 Unit Shipments

4Q13 Market Share

4Q12 Unit Shipments

4Q12 Market Share

4Q13/4Q12 Growth

1. HP

3,847,534

57.2%

3,911,248

57.9%

-1.6%

2. Canon

1,142,690

17.0%

1,106,236

16.4%

3.3%

3. Epson

756,222

11.2%

637,487

9.4%

18.6%

4. Brother

379,751

5.6%

377,931

5.6%

0.5%

5. Dell

116,051

1.7%

121,046

1.8%

-4.1%

Others

484,503

7.2%

598,790

8.9%

-19.1%

Total

6,726,751

100.0%

6,752,738

100.0%

-0.4%

Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, February 2014

U.S. Hardcopy Peripherals Market, Shipments, Market Share, and Year-Over-Year Growth for the Top 5 Vendors, 2013 

Vendors

2013 Unit Shipments

2013 Market Share

2012 Unit Shipments

2012 Market Share

2013/2012 Growth

1. HP

12,577,100

54.5%

12,286,794

53.0%

2.4%

2. Canon

3,925,979

17.0%

3,595,615

15.5%

9.2%

3. Epson

2,786,379

12.1%

2,565,897

11.1%

8.6%

4. Brother

1,410,269

6.1%

1,377,589

5.9%

2.4%

5. Lexmark

442,092

1.9%

764,334

3.3%

-42.2%

Others

1,953,722

8.5%

2,592,052

11.2%

-24.6%

Total

23,095,541

100.0%

23,182,281

100.0%

-0.4%

Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, February 2014

About IDC Trackers

IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC’s Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.

For more information about IDC’s Worldwide Quarterly Hardcopy Peripherals Tracker, please contact Phuong Hang (Phang@idc.com).

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