Brother Industries of Japan has introduced a holographic security label that gives customers the ability to identify genuine Brother consumables at the point of purchase – before they buy. The label will be affixed to Brother ink cartridges, toner cartridges, and drum units for Brother printers and All-in-Ones beginning in September 2013.
Along with Brother’s continued, aggressive legal action against consumables counterfeiters, the new security label (shown right) is critical to the Brother Group’s active approach to combating the availability of inferior counterfeit Brother consumables.
Brother says that, until now, there was no practical method for customers to distinguish between genuine Brother consumables and trademark-infringing counterfeits prior to their purchase. Consequently, some customers may have experienced poor product performance or outright product failure, likely caused by the counterfeit consumables they unwittingly bought.
In an effort to limit consumer exposure to low-quality counterfeit products, Brother has adopted a revolutionary holographic security label, developed by E.I.du Pont de Nemours & Company Inc. of Wilmington, Delaware in the United States, as well as an all-new online authentication system.
Each security label has two holograms that provide what Brother calls definitive visual authentication, and the online authentication system allows users to verify the authenticity of the product in hand by scanning a Data Matrix code with a smartphone, or by entering the unique product identification number at www.brother.com/id. The online authentication system also enables customers to report suspicious or counterfeit products directly to Brother Group.