Kyocera Document Solutions America held its Fiscal Year 2014 Pan-America Dealer Meeting in Grapevine, Texas, an occasion that also marked the company’s 40th anniversary in the Americas, with executives addressing more than 1,000 attendees from the United States, Canada, Brazil, Latin America, Mexico, Europe, and Japan, and unveiling what it’s calling its “360-degree approach” to transforming to a document solutions-oriented company. The company also used the meeting to preview 18 new hardware products, business applications, and dealer marketing programs, as well as Kyocera Enterprise Cloud Portal, and a new multi-million-dollar advertising campaign.
The company’s move to document solutions began last year in April 2012 when the company – then called Kyocera Mita – announced it was renaming itself “Kyocera Document Solutions.”
According to Peter Hendrick, vice president of marketing at Kyocera Document Solutions America, the firm’s goal is, however to offer customers more than just solutions. “We need to offer resolution to their challenging document workflow issues. Ultimately, we need to find a complimentary set of hardware and software that eliminates a customer’s critical business challenges, and allows them to grow their business.”
Focus on Maintaining Independent Dealer Channel
According to Kyocera President and CEO Nori Ina, Kyocera views its mission as a joint undertaking between the company and its independent dealers, “Kyocera is 100 percent committed to being a dealer-centric company. We understand that you need a complete solution for your customers’ needs. Our goal is to continue to expand our company’s core competencies, combined with your unique capabilities, and together we will be able to provide your customers with a complete, 360-degree resolution to their business challenges.”
Among Kyocera’s programs for dealers are its Certified Total Document Solutions (TDS) Provider Program, a training agenda that educates dealers and their sales, pre-sales and post-sales personnel via online training courses, webinars, and instructor-led classes so that they better understand Kyocera’s technology, and can also better resolve customer challenges.
New Products and Business Applications for 2013
Kyocera will introduce 18 new hardware products this year that will include 14 new A3 MFPs ranging in speed from 25-70 ppm color, and from 30-80 ppm in black-and-white. Also new will be A4 MFPs, with a flagship model rated at 62 ppm, and two other models rated at 52 and 42 ppm, as well as new wireless-connectivity options and a revamped control panel/touch screen. It’ll also be introducing new business applications for use with Kyocera MFPs enabled with the firm’s HyPAS open-development platform, including:
- Kyocera HomePOINT, which allows security-conscience customers to scan-to and print-from network directories.
- Kyocera Enterprise Cloud Portal, which will serve as a customizable high-speed on-ramp to the cloud.
- Kyocera QR Service Assistant, which helps technicians quickly gather device information while performing on-site maintenance, including meter counts and toner levels, and also enables them to access Kyocera Command Center.
Kyocera will also be rolling out a multi-million dollar advertising campaign, with a message centering around customers’ most important documents, and how Kyocera and its dealers work to manage and protect those documents, whether those documents are business or personal. The television campaign, radio counterpart and online advertising will run throughout the United States; and it will also appear on social media Web sites such as YouTube and Facebook.