Hewlett-Packard to Re-Brand WebOS with New Gram Startup

Bloomberg.com reports that according to an internal company e-mail, Hewlett-Packard is rebranding its WebOS division. HP, which acquired Palm Inc. and its Web OS mobile-operating system in 2010, is setting up a new internal startup called Gram for WebOS, and is recruiting staff for the group. Gram will be run as a wholly owned subsidiary apart from HP in order to encourage innovation and improve demand for WebOS products.

Last year, under former HP CEO Leo Apotheker, HP stopped making smartphones and tablet PCs using WebOS, while more recently under current CEO Meg Whitman, HP began offering the software code under an open-source license.

In the HP e-mail obtained by Bloomberg News, Martin Risau, a senior HP vice president wrote, “We are no longer a consumer hardware brand, we are a different company with a focus on software, user experience, cloud, engineering and partnering.”

Bloomberg also reports that in the e-mail, Risau said Gram will include WebOS, as well as HP’s Enyo software-development tools, and software for providing programs via the cloud, and that Gram will operate in “stealth mode” to give it time to grow.

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