Konica Minolta Launches Major Sales Expansion in Asia, Middle East

Konica Minolta of Japan is setting up regional offices and sales subsidiaries in key countries in Southeast Asia and the Middle East, where it sees high-growth markets for its office-imaging equipment.

The company will be setting up regional head offices in Singapore and the United Arab Emirates (UAE), sales subsidiaries in Vietnam and Turkey, and an office in Thailand. It says these initiatives are part of a major sales expansion to provide enhanced marketing and improved customer support in high-growth markets such as Southeast Asia and the Middle East.

Konica Minolta has been distributing its office equipment in the Asian region through its local sales subsidiaries and distributors in each country. However, because of rapid market growth in this region, it says it’s essential to strengthen sales activities through delivery of direct marketing, customer support and employee education, and reinforce its sales and support structure.

Functions of the New Companies

“Konica Minolta Business Solutions Asia PTE Ltd. (BSA)” in Southeast Asia and “Konica Minolta Business Solutions Middle East FZE” in the Middle East have been established as regional head offices. Their role is to supervise and manage a wide range of functions including sales, logistics, marketing and services.

The company also states that in order to handle what it sees as increasing demand for its Optimized Print Services MPS program in the future, it’ll be increasing assistance to its sales subsidiaries and distributors. The new office in Thailand will work as the local base office of Konica Minolta Business Solutions Asia (BSA), and will be responsible for conducting market research and business coordination with BSA and local distributors.

In Vietnam and Turkey, it says it’ll be providing value-added services through its new sales subsidiaries by intensifying the existing distributors’ sales network and developing marketing activities for local needs and requirements.

Regional Head Office for Southeast Asia: Singapore

Company name Konica Minolta Business Solutions Asia PTE Ltd.
Representative Ryou Maruhashi
Location 10 Teban Garden Crescent, Singapore 608923
Established April 2012
Capital SG$3,225,000
Shareholders Konica Minolta Business Technologies, Inc. 100%
Business activities Supervision and management of sales subsidiaries, office and distributors for Southeast Asia. Import, sales and customer service of office equipment including MFPs (multi-functional peripherals)* and digital printing systems and related supplies, for the region.
Number of employees 189 employees (in the first year)

URL: http://www.konicaminolta.asia/business

Thai office: Thailand

Company name Konica Minolta Business Solutions Asia PTE LTD.
Thailand Representative Office
Representative Yuji Nakata
Location Room 3244-3245, Interchange 21, 399 Sukhumvit Road,
North Klongtoey, Wattana, Bangkok, 1010, Thailand
Established May 2012 (scheduled)
Business activities Market research and business coordination with BSA and local distributors.
Number of employees 6 employees (in the first year)

Sales subsidiary: Vietnam

Company name Konica Minolta Business Solutions Vietnam Co., Ltd.
Representative Nobuo Higashi
Location Room 1105, 11th Fl., Zen Plaza, 54-56 Nguyen Trai Street, District 1,
Ho Chi Minh City, Vietnam
Established May 2012
Capital US$1,500,000
Shareholders Konica Minolta Business Solutions Asia PTE Ltd.100%
Business activities Import, sales and customer service of office equipment including MFPs and digital printing systems and related supplies in Vietnam.
Number of employees 17 employees (in the first year)

Regional head office for Middle East: UAE

Company name Konica Minolta Business Solutions Middle East FZE
Representative Koichi Suzuki
Location P.O.Box 261369, Jebel Ali Free Zone Dubai, UAE
Established March 2012
Capital 12,000,000 Dirhams (AED)
Shareholders Konica Minolta Business Technologies, Inc. 100%
Business activities Supervision and management of sales subsidiaries, office and distributors for the Middle East. Import, sales and customer service of office equipment including MFPs and digital printing systems and related supplies, for the region.
Number of employees 14 employees (in the first year)

URL: http://www.konicaminolta.com/me

Sales subsidiary: Turkey

Company name Konica Minolta Turkey İş Teknolojileri A.S.
Representative Gürsel Ak
Location Şerifali Mah. Barbaros Cad. Hattat Sok. No.19, Ümraniye 34775 Istanbul, Turkey
Established April 2012 (upon completion of the acquisition)
Capital 7,500,000 Turkish Lira (TRY)
Shareholders Konica Minolta Business Solutions Europe GmbH 100%
Business activities Import, sales and customer service of office equipment including MFPs and digital printing systems and related supplies in Turkey.
Number of employees 76 employees (in the first year)

URL: http://www.konicaminolta.com.tr/business-solutions.html

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2 Comments on “Konica Minolta Launches Major Sales Expansion in Asia, Middle East”

  1. James Kigongo May 1, 2012 at 5:07 AM #

    please send to us the Tel,Fax and E-mail of Konica Minolta Business Solutions Middle East FZE

    • Terry Wirth May 1, 2012 at 10:49 AM #

      James,

      We have forwarded your request to our contact at Konica Minolta US. Let us know if you do not get a response and we will beat the bushes elsewhere.

      In the meantime, here is the link to the KM Middle East Contact Info Web Page.

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