Xerox Aims To Bring Professional Color To The Office With New Printers, MFPs

Fresh from launching its groundbreaking ColorQube solid-ink MFP last week, Xerox Corporation is rolling out new imaging systems that are taking the company’s professional color-imaging capabilities–usually reserved for its more production-oriented color machines–and making them accessible to office users.  The new, next-generation toner-based Phaser 7500 brings with it unique new color-correction software, while the new WorkCentre 7400 color MFP features upgraded 1,200 x 2,400 dpi image quality, as well as an optional Fiery print controller.

Xerox Phaser 7500

Xerox’s new Phaser 7500 desktop color-laser printer

Phaser 7500 Desktop Color-Laser Printer Brings Easy Color Correction To The Office

Xerox is positioning the Phaser 7500 as an expert color-imaging system that’s also office friendly, bringing more advanced color-imaging capabilities to the office–such as an Adobe PostScript 3 print driver, PANTONE color-matching,  13″ x 18″ media capability, and new Color By Words software (see below).  The payoff for customers is that they can produce more jobs–such as brochures, newsletters and reports–in-house on more affordable devices, avoiding the expense and delay of sending them to professional printers.

The printer is available in different configurations ranging from $2,999.99 to $4,999.99 (all feature standard network connectivity, but duplexing  and standard paper capacity vary).  Xerox rates print speed at up to 35 ppm in both B/W and color and at 1,200 x 1,200 dpi.  The printer’s controller is equipped with a 1 GHz Freescale PowerGUICC III CPU, 512 MB of memory (expandable to 2 GB), and Gigabit Ethernet network interface.  Maximum monthly volume is up to 150,000 pages per month, and the printer is compatible with Microsoft Windows, Apple Macintosh, and Linux operating systems.

Paper-handling is also graphic-arts friendly for in-house production:  the bypass tray (Tray 1) accepts media up to 12.6″ x 47.2″, while Trays 3, 4 and 5 accept up to 13″ x 18″ media (useful, for instance, for printing edge-to-edge 11″ x 17″ images on 12″ x 18″ media); Tray 2 accepts up to 11.7″ x 17″ media.  Maximum media capacity is 2,100 sheets.  The unit can heavy feed media up to 150-lb. index stock (100 lb. cover) from Tray 1.

New “Color By Words” Software Simplifies Color Matching And Correction

One of the most difficult tasks when printing color output with digital-imaging devices is trying to get printed colors exactly the way you wish them to appear–for instance, you may want the sky in a photograph to appear a more saturated blue, or a red car to appear more red-orange rather than red-brown.  For novice users in the office who are unfamiliar with color science (of which volumes of books have been written), this can be a challenging task, requiring them to understand color gamut, saturation, RGB, etc.  While other color-matching and correction software is designed to address these problems, Wirth Consulting has often found that it’s usually too complicated and sophisticated for most office users.

The new Phaser 7500 tackles this challenge with Color By Words color-correction software.  We feel that novice users should find it easy to use, so that they should be able to accurately specify desired printed colors.  With Color By Words, users can select from a unique menu of words, such as “red apple,” “blue sky” or “green grass,” in order to specify how they wish printed colors to appear.  This Xerox video clip demonstrates the process:

Xerox Color By Words Screen Capture

Xerox’s Color By Words software utility simplifies color correction, and is launched from the print driver. Users simply select the desired color modifications from a drop-down list of phrases (for instance, to shift a yellow color to more yellow-green), and the modification is applied to the print file.

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